The Brief

Typographers and type foundries (the companies that commission and produce typefaces)have always had to promote their latest designs to printers and designers to show off a particular typeface, its different fonts in a variety of sizes and contexts, and the unique features of it. Once Specimen Sheets were the main way of doing this. Nowadays most of that marketing takes place online – research type foundries on the internet.

  • Design the font for use on the cover of a magazine called type
    • Write a short article for the magazine using a range of typefaces, with typographic illustrations, drawing on all that you have learned in this section. The article should include sections on:
      • what makes a typeface interesting 
      • how a typeface is constructed
      • question marks.

 

Requirements

mockup of the magazine cover to show where and how your title font will appear along with other cover elements.Produce a magazine article that is attractive and interesting enough for someone to want to pick it up to read, and which shows off what that you have learnt so far about typography.Add illustrations, photographs and colours as you want.

 


 

 

The Font

 

The Research

screenshot
Research on magazine covers and typography
It’s important to know the style I want for the typeface, what different places and formats it will be used in and who will use it. I know so much that it has to be a font suitable for headlines and printed media. Probably bold as design/ type fanatics would read the magazine. I want a font deeply connected.with the typesetting industry and its long history. Something both modern and traditional.

 

 

Gandur New – my stylistic inspiration
  • Gandur is a display textura in three weights, split into two families: Alte — the German word for old — and New.
  • Gandur was inspired by other geometric texturas, especially Max Bittrof’s Element (1933). The design began by adhering to a strict hexagonal grid, but during its development, slowly moved from a purely geometric to a more pen-based design. This is especially true in the heaviest weights. It beautifully encapsulates what i want for my own type. The play between modern and old.

Building my font

I began exploring my font in various rough sketches before redrawing the better results.
images
Journal OCA
IMG_6242
Once I had enough material, I moved towards designing the font digitally.
There are a lot of different tools to use for font design. I used a very simple and online based typography tool called FontStruct. It lets you build very complicated fonts using geometric blocks. A bit like Lego. Making the process very simple.
screenshot22
Variations of the font

 

 

 

My Final Font “Type”

screenshot66

 

 

Layer 2@2x
Explorations

 


The Magazine Cover

Before setting our for research, I wrote down a guide for what I wanted the cover to express and how I wanted it to visually look like:
  • Modern
  • Minimal
  • Artsy
  • 2 colours
  • Bold
  • connected to my typography
  • an image

Building the Cover

After creating some paper-based thumbnails, I moved to the digital side of things to create many different sketches. It helps me, very easily, create many different variations of a design, while staying in the same tool I will produce the final version. For me, this reduces a lot of friction without having to be limited in my expressions.

I produced a range of different cover options:

Fonts and hierarchy

I used two fonts on the cover page.
  • Bebas Neue – for the Descriptions
  • Montserrat – for the text.
Both fonts are a good “pair” to my own font, working well together.
Montserrat is very modern, creating a nice balance to my own, more vintage inspired, Font.
“Bebas Neue”, with increased letter spacing, was used for descriptions. This helps with the hierarchy of the cover, making sure people focus first on my main headline “type” then the text (set in “Montserrat”) and finally the descriptions in “Bebas Neue”.
The sub-Headline is set in bold and spaced out a bit.
I listed the main contents (here sections) of the article on the cover page itself. This should make it easier for people to see the content of the magazine and raise their interest in it, to finally pick it up at a newspaper store.

Background Image

To have a contrast to al the text on the cover, I wanted to add a background image.
It had to be connected to the era of typesetting – showing fascination and respect to the traditional form of the industry.
I found this amazing picture of an old Paige compositor on Wikipedia.
Paige_Compositor
The Paige Compositor never had any real success. It’s part of type history, failing in the attempt to modernise the type industry. It stands for continuous innovation. For failing many times before having success.
Wikipedia: ”The Paige Compositor was an invention developed by James W. Paige (1842–1917) between 1872 and 1888. It was designed to replace the human typesetter. However, the machine was not nearly as precise as it should have been and never turned a profit because of its complexity and continual need for adjustment based upon trial and error.”
A Magazine about type needs to show trends (good or bad) and lead the conversation around the topic. Furthermore, being the inaugural issue, it is a trial in itself. Will the magazine be successful, or fail like the Paige Compositor? We don’t know yet.

Illustration

During the research process i came along the images of a metal type letter. I traced one and created this minimalistic illustration. assembling the front page i used the illustration as a backdrop against the text, adding an illustrative element to it’s meaning.

 

 

 

Illustration

 

 

 


The Article

After writing the content of the article, i printed out the headlines of each section on paper and played around with it. The idea was to photograph the text and use the images for each section headline. This adds more complexity to the overall minimal look of the page and plays with the physicality of type, adding photographed paper and type inside a paper magazine about type. A bit meta, i admit.

 

 

The rest of the page is kept in a minimal two column design. Using a lot of whitespaces to increase the reading experience and allow the reader to focus on Header and supporting images too.

 


 

Final Result

I’m very happy with the result. However, I noticed at the end that the letter spacing between the “T” and the “y” in “Type” could be a bit smaller. It’s the correct distance, but as usual with letter spacing, it doesn’t look so from the eye.

 

 

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youth magazine | 3-2

 

 

 

 

 

 

youth magazine | 3-25

 

The PDF Version

—> youth magazine | 3-23


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